How to Attract a Flood of High Quality Patients in a Minimal Time!
Dental practice management consultant Ed O' Keefe has been quite successful in getting his clients to have many new patients, as well as having his clients accept his cases as well so fast. In here, you will be able to have great tips on how to become successful in the business of dental marketing. As a dental practice management consultant, Ed will help you to go away from the traditional views of being “procedure-oriented”, and to be able to find a unique perspective on how to win patients in a different, more effective way. And as an effective dental practice management consultant, he will also share a rather unique view of how to develop trust between the dental marketer and the patient.
You may ask a dental practice management consultant, “I'm really not a marketer. All I want to do is sell and provide as much of my services. And I understand that you have to go through all these stuff on “marketing” and “emotional connection”, and it's too much work for me. I would like to know how to make this one work without going through all these steps?”. Ed understands this kind of question very well. As individuals who are in the line of dental practice, your goals are to get a ton of new patients buying and choosing your services as fast as possible. Here are some great tips on how to achieve these goals......
First - Develop Empathy:
The management consultant would advise you to develop empathy with your patients. In your dental practice, this is perhaps the most important skill you will need to get people to totally trust you. Empathy is defined as “intellectual or imaginative apprehension of another's condition or state of mind!”. This means that you have to have a complete understanding of the psychological state of mind of your prospect, and they sense it without you having to tell them! The important factor here is the actual state of mind of your prospect, not what you or think it should be! Take for example, we all believe very strongly that the services we provide can help most people solve many dental problems or enhance the quality of their look, teeth, confidence, etc., like: (1) Having a confident, beautiful smile;(2) Pain Free Dentistry;(3) Whiter, Straighter, Healthier Teeth;(4) Oral Cancer Prevention;(5) Ending Periodontal disease; and others. Now most of us know that certain procedures will solve many of these problems, procedures like bridge, crown, extractions, NTI, dentures, regular cleanings, etc. Now, why is it so hard to convince people to go ahead with these procedures, when the procedures are so much better than the situations people find themselves in now? This is because almost everyone outside of the dental profession pays little, if any, attention to dental health issues until they are forced to do so!
Second - Win Your Patient's Confidence And Trust:
Now the management consultant would like to tell you that you should always find ways to win the confidence of your patients before they accept your treatments in your dental practice. You have to have a deep, empathetic connection into their heart! Imagine a scenario of going to bed with a member of the opposite sex. In reality, you would not just walk up to someone, and ask them to go to bed, starting to brag about how good you are in bed, how many members of the opposite sex you have slept with in the last ten years, and so on. Would anyone be likely to be persuaded unless he or she actually wanted to go to bed, after enough time had passed? This, example may seem a little bit outlandish to some. But if we connect this to dentistry, as you ask someone to get uppers and lowers or new dentures, aren't you asking them to go to “dental bed” with you? So, we see here that winning the confidence and trust of your patients would be a best way to help you achieve success in your dental practice.
Third - Present Solutions Without Selling Anything:
And the management consultant would also like to advise that in your dental practice it is important that you do not to sell the procedures. Instead, you should present solutions, and the let the patients choose and accept the solution. Always make it a point that none of your clients should sell a thing. Find out exactly what your patients want, and then give it to them. It would be very effective to have the patients decide for themselves and accept your services, without forcing them in any way.
There might be no easy ways to be achieve success in your dental practice. But Ed, as a management consultant, would advise you to have patience (for it takes time for these tips to boost your skills in having good numbers of case acceptance in your practice) and follow these great tips all the time.
About the Author:Log on to Ed O' Keefe's website on www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.
Article Source: ArticlesBase.com - How to Attract a Flood of High Quality Patients in a Minimal Time!