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By: Jonathan Haryanto

Article marketing is a type of advertising by writing short articles related to business respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a Bio Box and By-line which include references and contact information for the author's business.
Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form it is commonly utilized by business owners as a means of obtaining free press space. The local business provides useful content to the newspaper free of charge and in return the newspaper prints the business contact information with the article. This arrangement is generally advantageous for all parties involved.

Another article marketing option available is where the author can choose to take control of the advertising space on the page where their article is posted. With this option the author has the choice to either have no advertising to compete with the article or to have control over the advertising on the page along with the revenue generated.
With the rise of ecommerce and online marketing, article marketing has become increasingly popular as a marketing method under the Web 2.0 generation of Business on the Internet. The site where an author can post an article is known as an article directory. As in traditional forms of media, online article marketing has served the dual role of providing publishers with essentially free content and advertisers with essentially free advertising.

The primary reason an author can post an article without cost is that the directory owner places advertising on each article page and collects the revenue generated from the advertising. The article directory site gradually gains in search engine popularity as more articles are posted which benefits both the author and the directory owner with increased article views.
Unlike the off-line version, there are additional dimensions to article marketing online. Most notable among the differences is the use of articles for search engine optimization. Articles are written to target particular keyword niches, distributed to content publishers that cater to those markets, and sent to an already interested group of readers. This way, the author can enjoy the abundant backlinks when the articles are sent out RSS (really simple syndication).

The sudden popularity of article marketing has caused an overall reduction in quality in many subjects due to individuals writing low-quality articles as a quick way of achieving exposure. However, well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.
A well written persuasive essay will successfully use your evidence to support your point of view; to present opposing views and present a strong conclusion in favor of your business. The whole basic purpose of writing a persuasive essay is to do your best to convince the reader to come around to agreeing with your point of view or to siding with your idea for a course of action that may or may not need to be taken.

Try to anticipate the opposing view-points that a reader could have about your chosen subject. If you do not show the issues and questions presented fairly then your argument will sound weak and one-sided.

Use a persuasive for your essay. Build and give the strongest conclusion you can. The final words in a persuasive essay might include a call to action and make the strongest impression on your audience and thereby drawing them in to seeing your viewpoint more strongly and clearly.

Presenting articles with pleasant and reasonable tone will help to keep it strong and will be more likely to win the reader to seeing things from your perspective. Using any sort of sarcasm, or turning to using name-calling and pithy language will weaken your argument.

Jonathan Haryanto is the the owner and webmaster of SpeedyOnlineProfit.com. He writes variety subjects on Home Based Business. To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.SpeedyOnlineProfit.com

Article Source: ArticlesBase.com - What is Article Marketing All About